How to make money online
1. The first step is to stop Googling things like, "how to
make money online." Not because you shouldn't want to
make money online, but because the stuff you're going
to find by doing that is going to help you lose money
online. Sort of like asking a casino owner how to make
money in Vegas...
2. Don't pay anyone for simple and proven instructions on
how to achieve this goal. In particular, don't pay anyone
to teach you how to write or sell manuals or ebooks
about how to make money online.
3. Get rich slow.
4. Focus on the scarce resource online: attention. If you
try to invent a way to take cheap attention and turn it
into cash, you will fail. The attention you want isn't
cheap, it's difficult to get via SEO and it rarely scales.
Instead, figure out how to earn expensive attention.
5. In addition to attention, focus on trust. Trust is even
more scarce than attention.
6. Don't worry so much about the 'online' part. Instead,
figure out how to create value. The online part will take
care of itself.
7. Don't quit your day job. Start evenings and weekends
and figure it out with small failures.
8. Build a public reputation. A good one, and be sure that
you deserve it, and that it will hold up to scrutiny.
9. Obsessively specialize. No niche is too small if it's
yours.
10. Connect the disconnected.
11. Lead.
12. Build an online legacy that increases in value daily.
13. Make money offline. If you can figure out how to
create value face to face, it's a lot easier to figure out
how to do the same digitally. The web isn't magic, it's
merely efficient.
14. Become the best in the world at something that people
value. Easier said than done, worth more than you
might think.
15. Hang out with people who aren't looking for shortcuts.
Learn from them.
16. Fail. Fail often and fail cheaply. This is the very best
gift the web has given to people who want to bootstrap
their way into a new business.
17. Make money in the small and then relentlessly scale.
18. Don't chase yesterday's online fad.
19. Think big, act with intention and don't get bogged down
in personalities. If it's not on your agenda, why are you
wasting time on it?
20. Learn. Ceaselessly. Learn to code, to write
persuasively, to understand new technologies, to bring
out the best in your team, to find underused resources
and to spot patterns.
21. This is not a zero sum game. The more you add to your
community, the bigger your piece gets
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