United Bank for Africa Plc has introduced an innovative online banking solution called U-Social, which offers flexibility and convenience to customers who desire to do banking transactions on social media using their Facebook account. U-Social is designed to promote financial inclusion and to make the bank’s services available to customers regardless of the time and their locations. U-Social comes as online-based application on Facebook, it is easy to download and immediately syncs with the user’s Facebook account. U-Social is also an easy-to-use and secure banking solution, which is accessible to all UBA customers who are on Facebook. Users can access U-Social on https://ubasocials.ubagroup.com on mobile or desktop device. Users accessing U-Social are immediately presented with four options, including: open account, enrolment, locate services and settings. Intending users with an existing UBA account, can select enrollment and follow simple steps to start using U-Social. Facebook users without an existing UBA account can, however, select the open account icon to begin the process of using U-Social. U-Social enables users to send money to other banks right from their Facebook page. It is as simple as a “click” and the money is sent. With U-Social, users can also pay for all cable TV bills right on their Facebook page without having to disengage from any interesting conversation thread that is ongoing. UBA’s U-Social users can also buy airtime right from their Facebook page and have cheques confirmed, cancelled and initiate new transactions while logged into their Facebook account. “The beauty of U-social is that it has simplified banking and made it part of the social media space,” Yinka Adedeji, UBA’s Divisional Head, e-banking said, adding: “With UBA’s U-Social, Facebook is not just where people connect with friends and family, it is also the place anyone can do his or her banking with ease.” U-Social has added a new dimension to UBA’s social media banking space. The bank is also the only pan-African bank to have a twitter notification transaction alert for its customers. The bank, in 2014, introduced transaction alerts on twitter, which enabled customers to receive notifications of any transactions on their account as direct messages on their twitter handle. This is applicable to all of the bank’s customers in the 19 countries in which UBA has operations across Africa. The twitter transaction alerts can only be seen by the receiver, since it goes into his or her direct message box, just like an SMS message going to a phone. Customers can register for this service in just a step on the bank’s website. UBA is acknowledged as one of Nigeria’s leading banks in product innovation and in the social media space. In February 2014, a social media report by Alder Consulting ranked the bank among the top three in effective use of social media in Nigeria. UBA is active on Twitter, Facebook, Youtube, Instagram and Google plus and runs a corporate blog. With a customer base in excess of seven million, UBA has invested heavily in building a robust and secure e-Banking platform that supports its e-banking operations globally through strategic partnerships with various local and international organizations. The UBA Group is a highly diversified financial services provider, with business offices in New York, Paris and a subsidiary in London. A leading player on the African continent, UBA has significant market share and operations in 19 different African countries. The Group has a strong retail franchise across the continent offering its more than seven million customers a bouquet of products and services tailored to meet their different financial needs.
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